Some small business owners feel that SEO is worthless for them since larger brands most probably have SEO consultants themselves. Well, more money to spend does not necessarily mean better SEO work. Small or big matters little with SEO. Small companies can still achieve as much SEO success as big companies. You can still compete with large brands who have a lot of money to spend if you know which areas to focus your spending in.
Concentrating on these following three areas are ways to still achieve high SEO success:
- Link Building
One of the most important areas to focus in with SEO is still the links. Though most cheap and questionable techniques like link stuffing, link doping, link buying and link sharing have been acted upon by Google, this does not mean that link building has become worthless.Google only filtered out websites that were awarded with undeserved high ranks because of illegal link building. Still, true to Google’s roots as an information indexing service, links are still valued highly just like a research paper is valued highly when there are more references to it.Good links are those links that are justifiable, natural and relevant to your site or product. If you have to think through if a link is justifiable, it almost always isn’t and you should refrain in building it. Relevancy and authority should be your measures of building a link, not how easy it is to build.
- Create content for your subscribers and not for yourself
Another important area of SEO is the quality of your content. You should write it to answer the people’s needs, not to boast your own ego. You should try to build your authority on the subject matter and not keep giving out empty promises. Create content that will satisfy your old subscribers at the same time attracting new ones.Creating quality content will also net you more references which means more inbound links.A company blog can also be a place where your customers can talk to you about what things you should do or where to focus on. A company or brand is considered good if the people who sell or preach it are authorities on the matter and if they are responsive and talk about their customer’s needs.
On one hand, building authority through content will take a lot of time. On the other hand, you may have just committed to the long-term future of your company.
- Focus on the niches your competitor overlooked
Another important point is to focus on the areas where your larger competitor isn’t in. If your competitor has not yet recognized a niche as important, you can use it to your advantage and focus there. While increasing the span of your product or brand, you will also gain authority on that niche. The goal is to have open customer communications and make yourself needed in that niche. SEO is all about positioning your website in the right place for your brand’s purposes.
Focusing on these areas will go a long way in optimising your site and getting the most bang for your buck.