Not too long ago, I was a top student who excelled well academically. I’m the typical Asian who was brought up to value school and academic achievement.
I was awarded a Mendaki Award back in 2002 for excellent achievement during A Levels and went to go NUS.
I graduated with a Bachelor of Engineering (Chemical) from the National University of Singapore. However it became clear I got tired of travelling across the island for work for mundane work on ANOTHER island.
I made an abrupt decision to quit. While looking for a job, I stumbled upon the events marketing and management business.
What was supposed to be a 3 month short term gig, became a 18 month foray in the business of bringing the best speakers around the world to Asia.
I was part of Asia’s largest seminar organizer and marketed events for speakers that included Anthony Robbins, Robert Kiyosaki and T Harv Eker. It was thrilling to say the least to be able to learn something new every single day.
I was invigorated. Events being held every week in Singapore and other parts of Asia. But I decided to end the stint as I was concerned about getting burnt out.
A few job offers came knocking. Some even included a high paying analyst job with a Big 4 consulting firm.
Honestly working in a company that focused on personal development, I wanted to chart my own direction. I was personally inspired by Fabian Lim to start an online marketing business.
I had experience in building websites back in NUS – to supplement income. I chose to focus on building websites rather than just giving tuition.
So I embarked on my own business at the height of the economic crisis in 2008. Now I own several successful online businesses that generates qualified leads for my offline clients.
In April 2009, under advisement from Fabian Lim – I underwent certification in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops.
This was where I found my calling – helping businesses to achieve greater ROI on their marketing.
I feel a deep sense of satisfaction to see my clients achieve six figure sales from the marketing I have managed for them.
Since 2008, I have brought many of my client’s websites from obscurity to being ranked in Page One of Google’s Search Results.
Currently, I am deeply passionate about building online properties that Google loves and spreads the joy by bringing in more leads and sales to my clients in my portfolio.
In early 2013, I finally took the exam formalities to receive my Google AdWords Certification. I have been using Google AdWords to drive traffic to my websites since back in 2009. I finally buckled down over a weekend in Jan 2013 to complete the fundamental + 3 advanced papers which has over a 100 questions each.
In the period between 2013 to 2016, I have been involved in various corporate consulting assignments with local and overseas firms. At the same time, I have been appointed as a digital marketing trainer with a Singapore training firm.
With the continuing popularity of Facebook marketing, the number of leads I have generated has exponentially crossed to over 50,000 leads. My expertise now includes creating highly responsive ads on the FB platform to generate significant warm enquiries leading to sales.
Aidah Omar was a formally trained chemical engineer before setting up her own web design firm and becoming a successful online entrepreneur with a strong focus on online lead generation. Her track record includes generating close to 50,000 sales leads in over 12 different industries.