Not too long ago, I was a top student who excelled well academically. I’m the typical Asian who was brought up to value school and academic achievement.

I was awarded a Mendaki Award back in 2002 for excellent achievement during  A Levels and went to go NUS.

I graduated with a Bachelor of Engineering (Chemical) from the National University of Singapore. However it became clear I got tired of travelling across the island for work for mundane work on ANOTHER island.

I made an abrupt decision to quit. While looking for a job, I stumbled upon the events marketing and management business.

What was supposed to be a 3 month short term gig, became a 18 month foray in the business of bringing the best speakers around the world to Asia.

I was part of Asia’s largest seminar organizer and marketed events for speakers that included Anthony Robbins, Robert Kiyosaki and T Harv Eker. It was thrilling to say the least to be able to learn something new every single day.

I was invigorated. Events being held every week in Singapore and other parts of Asia. But I decided to end the stint as I was concerned about getting burnt out.

A few job offers came knocking. Some even included a high paying analyst job with a Big 4 consulting firm.

Honestly working in a company that focused on personal development, I wanted to chart my own direction.

I had experience in building websites back in NUS – to supplement income. I chose to focus on building websites rather than just giving tuition.

So I embarked on my own business at the height of the economic crisis in 2008.  Now I own several successful online businesses that generates qualified leads for my offline clients.

In April 2009, I underwent certification in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops.

This was where I found my calling – helping businesses to achieve greater ROI  on their marketing.

I feel a deep sense of satisfaction to see my clients achieve six figure sales from the marketing I have managed for them.

Since 2008, I have brought many of my client’s websites from obscurity to being ranked in Page One of Google’s Search Results.

Currently, I am deeply passionate about building online properties that Google loves and spreads the joy by bringing in more leads and sales to my clients in my portfolio.

In early 2013, I finally took the exam formalities to receive my Google AdWords Certification. I have been using Google AdWords to drive traffic to my websites since back in 2009. I finally buckled down over a weekend in Jan 2013 to complete the fundamental + 3 advanced papers which has over a 100 questions each.

In the period between 2013 to 2016, I have been involved in various corporate consulting assignments with local and overseas firms. At the same time, I have been appointed as a digital marketing trainer with a Singapore training firm.

With the continuing popularity of Facebook marketing, the number of leads I have generated has exponentially crossed to over 50,000 leads. My expertise now includes creating highly responsive ads on the FB platform to generate significant warm enquiries leading to sales.

 

TL;DR Version:
Aidah Omar was a formally trained chemical engineer before setting up her own web design firm and becoming a successful online entrepreneur with a strong focus on online lead generation. Her track record includes generating close to 50,000 sales leads in over 12 different industries.

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Co-Author of 2 books published in 2015