Internet Marketing has long since shifted to smarter and more analytical strategies. And this efficient and data-based marketing all depends on the metrics (like traffic and conversions) gathered by your analytics platform. However, not all metrics are equal and some have actually been misunderstood or overvalued. Presented here are 8 of the most misleading metrics […]
3 Big PPC Mistakes And How To Avoid Them
PPC has become an integral part in any internet marketing campaign. So it has also become integral to learn its ins and outs. However, everyone makes mistakes every now and then. This article will talk about 3 of the biggest mistakes in PPC so you can avoid them for your own PPC campaign before they […]
Learn These 11 Business Philosophies For Success
As you travel through your entrepreneurial path, you will often face problems and obstacles. These are important aspects of your journey because they are the ones that teach you the most important lessons in your business and in your life. Sometimes though, lessons can be learned too late to have any practical value. There are […]
5 Common Misconceptions About Search Data
Search data is the holy grail of internet marketing campaigns. But no one really knows for certain all about its behavior and characteristics. Even most of the employees at the search engine giant Google don’t know all the truths regarding search data. What some of us do know, are the myths and misconceptions regarding search […]
What Is Pay Per Click (PPC)?
Pay Per Click advertising, in brief, is a type of online advertising service used by a lot of sites in which the subscriber only pays if their ad is clicked. When people or potential customers look for a product or service, they will most likely look to search engines like Google or Bing. For example, […]