Credibility is a major factor for the success any online business. Unlike physical stores where you can directly touch or test the product, online stores don’t offer this capability. The products can only be seen through images or the products themselves may be digital content. This is where credibility comes in. People would end up […]

There is no exact and definite path to success for internet marketing. Circumstances are different for everyone, that’s why retargeting is an important step in every marketing campaign. In retargeting, user data is used to retarget ads and produce higher returns for the advertiser. But don’t hop on the bandwagon just yet. Retargeting still needs […]

Bidding on brand names is one of the integral aspects of any PPC campaign. Bidding on your own brand name solidifies your status as a company and adds to the value of your products. While bidding on your competitor’s brand name is a method of siphoning some their traffic to yours. Brand name marketing will […]