AidahOmar.com

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By Aidah Omar

Attracting Drivers & Entrepreneurs – A Dissection of an Uber Singapore Ad

A few weeks ago in early September 2017, I saw a very interesting video ad by Uber on Reddit. Now before you continue reading – here is a disclaimer! All views expressed on this site are my own and do not represent the opinions of any entity whatsover with which I have been, am now, […]

Filed Under: Marketing, PPC Tagged With: display ads

By Aidah Omar

Set up your PPC campaign in 7 easy steps

In any well-structured online marketing campaign, Pay-Per-Click (PPC) is of high importance. With PPC, online business owners get the chance to advertise their brand or products even when they are unable to compete with other businesses in terms of SEO. It is an opportunity to showcase your brand with other big boys in the industry. […]

Filed Under: PPC Tagged With: adwords setup

By Aidah Omar

PPC – 8 Misleading Metrics

Internet Marketing has long since shifted to smarter and more analytical strategies. And this efficient and data-based marketing all depends on the metrics (like traffic and conversions) gathered by your analytics platform. However, not all metrics are equal and some have actually been misunderstood or overvalued. Presented here are 8 of the most misleading metrics […]

Filed Under: PPC

By Aidah Omar

3 Big PPC Mistakes And How To Avoid Them

PPC has become an integral part in any internet marketing campaign. So it has also become integral to learn its ins and outs. However, everyone makes mistakes every now and then. This article will talk about 3 of the biggest mistakes in PPC so you can avoid them for your own PPC campaign before they […]

Filed Under: PPC

By Aidah Omar

5 Common Misconceptions About Search Data

Search data is the holy grail of internet marketing campaigns. But no one really knows for certain all about its behavior and characteristics. Even most of the employees at the search engine giant Google don’t know all the truths regarding search data. What some of us do know, are the myths and misconceptions regarding search […]

Filed Under: PPC

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“I have worked with Aidah for the past 4 years. She has been key to our digital marketing success. Her expertise was tremendously useful especially in attracting our target customers from various countries from the US and Europe. Our consultations with her are always productive as she deeply understands our busines model. She recognizes clearly what will attract our potential clients to take action and points us in the right direction always. I do not hesitate recommending her consultation services to any of our own clients or partners.”

Angela Ng
Marketing Director, Paul Hype Page & Co

“One of the strategies I employ to gain more clients is running Google AdWords campaigns. I have been doing this happily for many years but I wasn’t sure whether I was maximising my ROI based on the ad spend. When I shared my AdWords campaign with Aidah, she immediately managed to point out some mistakes that were costing me some dollars. While it seemed small, but when the mistake is accrued over many days, multiplied by many months – it was becoming an expensive mistake! And that was when I realised how true this adage was – “you don’t know what you don’t know”. I highly recommend working with Aidah if you need expert advice on your digital marketing campaigns. An hour or two with her might save you a few thousand dollars.”

Ridjal Noor
Managing Director, Pullupstand.com Pte Ltd

Her unconventional marketing strategies coupled with some insights on human psychology has helped to push up the number of leads generated. Her efforts has helped generate more than 600 leads over the last 12 months which certainly helped to boost my production and sales closing. In a property market with so many cooling measures, her marketing execution is first-class.

Gary Seah
2016 Propnex Top Producer - 30th Position

Aidah's deep knowledge on Google AdWords has certainly helped to drive quality traffic to our UON Singapore's website. Her ability to scale up campaigns fast and provide insightful analytical feedback is first-rate. The results are evident in the first three month of the campaign and I will definitely engage her for future campaigns! She makes a great partner for any online marketing campaign.

Shaikha Nazmin Mattar
Assistant Manager, Marketing and Business Development (UON Singapore) at University of Newcastle (UON), Australia

Both of us regularly consult with her - she has helped us tremendously to reframe and strategize our marketing approach.

Gaynor Lim
2016 Propnex Top Producer - 6th Position

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I work with a handful of clients on a long-term (6 month+) basis in an advisory capacity. My goal - Help you to generate more leads, convert more paying clients and scale into effortless profitability.

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