A few weeks ago in early September 2017, I saw a very interesting video ad by Uber on Reddit. Now before you continue reading – here is a disclaimer! All views expressed on this site are my own and do not represent the opinions of any entity whatsover with which I have been, am now, […]
Set up your PPC campaign in 7 easy steps
In any well-structured online marketing campaign, Pay-Per-Click (PPC) is of high importance. With PPC, online business owners get the chance to advertise their brand or products even when they are unable to compete with other businesses in terms of SEO. It is an opportunity to showcase your brand with other big boys in the industry. […]
PPC – 8 Misleading Metrics
Internet Marketing has long since shifted to smarter and more analytical strategies. And this efficient and data-based marketing all depends on the metrics (like traffic and conversions) gathered by your analytics platform. However, not all metrics are equal and some have actually been misunderstood or overvalued. Presented here are 8 of the most misleading metrics […]
3 Big PPC Mistakes And How To Avoid Them
PPC has become an integral part in any internet marketing campaign. So it has also become integral to learn its ins and outs. However, everyone makes mistakes every now and then. This article will talk about 3 of the biggest mistakes in PPC so you can avoid them for your own PPC campaign before they […]
5 Common Misconceptions About Search Data
Search data is the holy grail of internet marketing campaigns. But no one really knows for certain all about its behavior and characteristics. Even most of the employees at the search engine giant Google don’t know all the truths regarding search data. What some of us do know, are the myths and misconceptions regarding search […]
